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Financial Services

New Inheritor Financial Needs

img 10 February 2026
imgBrent Walker

Receiving an inheritance represents one of the most significant financial transitions a person will experience, yet most financial institutions remain unprepared to serve this growing segment. New inheritors have distinctfinancial needs that differ.

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Financial Services

Wealth Transfer Retention Strategies

img 3 February 2026
imgBrent Walker

The financial services industry faces a critical challenge as an estimated $124 trillion in assets prepares to move between generations over the coming decades. Advisors who fail to implement deliberatewealth transfer retention strategies risk.

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Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

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Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

Unlocking Deeper Customer Understanding to Foster Growth
img 6 November 2025
imgMike Schiller

In today’s rapidly evolving financial landscape, customer loyalty is no longer driven solely by product...

Decoding the "Why"
img 30 October 2025
imgMike Schiller

In the world of financial marketing and other industries, knowing who your customer is (their age, location,...

From Cost Center to Revenue Generator
img 21 October 2025
imgMike Schiller

For decades, financial services marketing has battled a reputation problem. Despite driving brand awareness...

Scaling Personalization Across Customer Experience
img 14 October 2025
imgBrent Walker

Modern customers expect financial institutions to know their preferences, anticipate their needs, and deliver...

Customer Experience in Financial Services
img 7 October 2025
imgBrent Walker

Customer experience in financial services has evolved from a nice-to-have feature into the primary...

Data Privacy in Personalization
img 30 September 2025
imgBrent Walker

Personalized experiences drive customer engagement and loyalty, but they can come at a cost that many...

AI Personalization for Community Banks
img 23 September 2025
imgBrent Walker

Community banks face intense competition from fintech companies and large financial institutions that...

Personalization in Financial Wellness Campaigns for Banks and Credit Unions
img 16 September 2025
imgBrent Walker

Financial institutions today face a critical challenge: how to make their wellness programs truly resonate...

From Email Blasts to Behavioral Triggers and Beyond
img 9 September 2025
imgBrent Walker

Banks and credit unions have traditionally relied on mass email or direct mail campaigns that blast the same...

The Rule of 7 in Financial Services Marketing
img 2 September 2025
imgMike Schiller

Financial services marketers know the challenge: trust takes time, and prospects rarely convert after just...

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