Ask us about our Financial Segmentation Model data sets for Wealth Management, Consumer Financial Services, and Insurance applications. »

Psympl Answers.

recent image
Financial Services

New Inheritor Financial Needs

img 10 February 2026
imgBrent Walker

Receiving an inheritance represents one of the most significant financial transitions a person will experience, yet most financial institutions remain unprepared to serve this growing segment. New inheritors have distinctfinancial needs that differ.

recent image
Financial Services

Wealth Transfer Retention Strategies

img 3 February 2026
imgBrent Walker

The financial services industry faces a critical challenge as an estimated $124 trillion in assets prepares to move between generations over the coming decades. Advisors who fail to implement deliberatewealth transfer retention strategies risk.

recent image
Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

recent image
Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

Segment of One
img 19 August 2025
imgBrent Walker

Banking personalization has evolved far beyond basic demographic targeting and product bundling. Modern...

How Banks and Credit Unions Can Use Psychographic Segmentation to Drive Growth
img 29 July 2025
imgBrent Walker

Traditional demographic data tells financial institutions who their customers are, but psychographic...

Turning First-Party Data Into Actionable Insights for Banks and Credit Unions
img 22 July 2025
imgBrent Walker

Financial institutions collect vast amounts of customer data through daily transactions, account...

Why Hyper-Personalization Is the Future of Banking
img 15 July 2025
imgBrent Walker

Modern banking customers expect more than generic financial products and one-size-fits-all services. They...

Measuring Hyper-Personalization
img 8 July 2025
imgBrent Walker

In today's digital landscape,hyper-personalization has revolutionized how wealth management firms connect...

The Psymplifier
img 1 July 2025
imgBrent Walker

In today's wealth management landscape, technology has transformed how financial advisors connect with their...

AI and Marketing Automation
img 24 June 2025
imgBrent Walker

In today's rapidly evolving financial landscape,AI marketing automation has become essential for wealth...

The Top 5 Use Cases for Hyper-Personalization in Enterprise Wealth Management
img 10 June 2025
imgBrent Walker

In today's competitive financial landscape,wealth management firms are leveraging advanced technologies to...

Why Motivation Intelligence is the Missing Link in Wealth Marketing
img 27 May 2025
imgBrent Walker

While financial advisors excel at creating investment strategies and wealth preservation plans, they often...

Emotional Personalization
img 20 May 2025
imgBrent Walker

In today's digital marketplace, emotional personalization has emerged as a transformative approach to...

Subscribe Here!