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Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

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Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

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Psychographics

The Great Wealth Transfer Impact on Banks

img 15 January 2026
imgBrent Walker

The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.

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Financial Services

The Great Wealth Transfer and Psychographics

img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.

Compliant Personalization in Finance
img 2 December 2025
imgBrent Walker

Financial institutions face a critical tension between delivering personalizedcustomer experiences and...

Customer Journey in Banking
img 11 November 2025
imgBrent Walker

Modern banking customers expect seamless, personalized experiences at every touchpoint, yet most financial...

From Cost Center to Revenue Generator
img 21 October 2025
imgMike Schiller

For decades, financial services marketing has battled a reputation problem. Despite driving brand awareness...

The Rule of 7 in Financial Services Marketing
img 2 September 2025
imgMike Schiller

Financial services marketers know the challenge: trust takes time, and prospects rarely convert after just...

The Psymplifier
img 1 July 2025
imgBrent Walker

In today's wealth management landscape, technology has transformed how financial advisors connect with their...

AI and Marketing Automation
img 24 June 2025
imgBrent Walker

In today's rapidly evolving financial landscape,AI marketing automation has become essential for wealth...

Scaling Hyper-Personalization
img 2 June 2025
imgBrent Walker

In today's financial landscape, institutions are seeking ways to differentiate themselves in a crowded...

Why Motivation Intelligence is the Missing Link in Wealth Marketing
img 27 May 2025
imgBrent Walker

While financial advisors excel at creating investment strategies and wealth preservation plans, they often...

Emotional Personalization
img 20 May 2025
imgBrent Walker

In today's digital marketplace, emotional personalization has emerged as a transformative approach to...

How to Build a Psychographic Foundation for Hyper-Personalization
img 13 May 2025
imgBrent Walker

In today's data-rich marketing landscape, companies are moving beyond basic demographic segmentation to...

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