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Psychographics

From Email Blasts to Behavioral Triggers and Beyond

img 9 September 2025
imgBrent Walker

Banks and credit unions have traditionally relied on mass email or direct mail campaigns that blast the same message to entire customer databases, regardless of individual behavior or preferences. This one-size-fits-all approach often results in low.

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Banks & Credit Unions

Hyper-Personalization ROI for Credit Unions & Banks

img 4 September 2025
imgBrent Walker

Credit unions face mounting pressure to compete with fintech companies and large banks that offer sophisticated digital experiences. While traditional marketing approaches yield diminishing returns,hyper-personalization has emerged as a strategic.

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Financial Services

The Rule of 7 in Financial Services Marketing

img 2 September 2025
imgMike Schiller

Financial services marketers know the challenge: trust takes time, and prospects rarely convert after just one interaction. That’s why the Marketing Rule of 7 has long been a guiding principle prospects need to encounter your message multiple times.

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Personalization

Explore How Predictive Analytics, Psychographics, and Hyper-Personalization Drive Results

img 26 August 2025
imgBrent Walker

Modern marketing has evolved far beyond basic demographic targeting, with businesses now leveraging sophisticated data analytics to create highly personalized customer experiences. Predictive analytics combined with psychographic insights enable.

Top Trends in Financial Services Marketing for 2025
img 11 February 2025
imgBrent Walker

The financial services, wealth management, and banking industries are highly competitive, and effective...

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