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Financial Services

Future of Finance CX

img 23 December 2025
imgBrent Walker

The financial services industry stands at a turning point wherecustomer experience will determine which institutions thrive and which fall behind. The future of Customer Experiance (CX) in finance will be defined byAI-driven personalization,.

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Psychographics

Credit Union Member Experience

img 16 December 2025
imgBrent Walker

Credit unions face a challenging reality. Members can access competitive rates from countless financial institutions with a few taps on their phones, making traditional differentiators like slightly lower loan rates or higher savings yields less.

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Wealth Management

Wealth Management Customer Experience

img 9 December 2025
imgBrent Walker

Wealth management firms face mounting pressure to differentiate themselves in an increasingly competitive landscape where products and pricing have become commoditized. The quality ofcustomer experience has emerged as a primary factor driving.

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Financial Services

Compliant Personalization in Finance

img 2 December 2025
imgBrent Walker

Financial institutions face a critical tension between delivering personalizedcustomer experiences and maintaining regulatory compliance. While customers now expect Netflix-level personalization in their banking relationships,compliance.

Credit Union Member Experience
img 16 December 2025
imgBrent Walker

Credit unions face a challenging reality. Members can access competitive rates from countless financial...

The Advisor-Client Experience
img 25 November 2025
imgBrent Walker

Most financial advisors believe they deliver exceptionalclient experiences, yet clients often feel...

Psychographic Data in Banking
img 18 November 2025
imgBrent Walker

Banks collect massive amounts of customer data yet still struggle to create meaningful connections with their...

Unlocking Deeper Customer Understanding to Foster Growth
img 6 November 2025
imgMike Schiller

In today’s rapidly evolving financial landscape, customer loyalty is no longer driven solely by product...

Decoding the "Why"
img 30 October 2025
imgMike Schiller

In the world of financial marketing and other industries, knowing who your customer is (their age, location,...

From Cost Center to Revenue Generator
img 21 October 2025
imgMike Schiller

For decades, financial services marketing has battled a reputation problem. Despite driving brand awareness...

Scaling Personalization Across Customer Experience
img 14 October 2025
imgBrent Walker

Modern customers expect financial institutions to know their preferences, anticipate their needs, and deliver...

Customer Experience in Financial Services
img 7 October 2025
imgBrent Walker

Customer experience in financial services has evolved from a nice-to-have feature into the primary...

Data Privacy in Personalization
img 30 September 2025
imgBrent Walker

Personalized experiences drive customer engagement and loyalty, but they can come at a cost that many...

AI Personalization for Community Banks
img 23 September 2025
imgBrent Walker

Community banks face intense competition from fintech companies and large financial institutions that...

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