Ask us about our Financial Segmentation Model data sets for Wealth Management, Consumer Financial Services, and Insurance applications. »

Psympl Answers.

recent image
Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

recent image
Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

recent image
Psychographics

The Great Wealth Transfer Impact on Banks

img 15 January 2026
imgBrent Walker

The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.

recent image
Financial Services

The Great Wealth Transfer and Psychographics

img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.

Fintech Opportunity in the Great Wealth Transfer
img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one...

The Great Wealth Transfer and Psychographics
img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But...

Personalization Strategy in Finance
img 30 December 2025
imgBrent Walker

Financial institutions face a critical turning point where customer expectations have fundamentally shifted....

Future of Finance CX
img 23 December 2025
imgBrent Walker

The financial services industry stands at a turning point wherecustomer experience will determine which...

Compliant Personalization in Finance
img 2 December 2025
imgBrent Walker

Financial institutions face a critical tension between delivering personalizedcustomer experiences and...

The Advisor-Client Experience
img 25 November 2025
imgBrent Walker

Most financial advisors believe they deliver exceptionalclient experiences, yet clients often feel...

Unlocking Deeper Customer Understanding to Foster Growth
img 6 November 2025
imgMike Schiller

In today’s rapidly evolving financial landscape, customer loyalty is no longer driven solely by product...

Decoding the "Why"
img 30 October 2025
imgMike Schiller

In the world of financial marketing and other industries, knowing who your customer is (their age, location,...

From Cost Center to Revenue Generator
img 21 October 2025
imgMike Schiller

For decades, financial services marketing has battled a reputation problem. Despite driving brand awareness...

Scaling Personalization Across Customer Experience
img 14 October 2025
imgBrent Walker

Modern customers expect financial institutions to know their preferences, anticipate their needs, and deliver...

Subscribe Here!