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Financial Services

The Hidden Flaws of Traditional Personalization (And How to Fix Them)

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imgBrent Walker

Personalization has become the cornerstone of modern marketing strategies, promising tailored experiences that enhance customer satisfaction and boost conversions. Yet many brands find themselves disappointed with the results of their.

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Financial Services

Why Hyper-Personalization is the Future of Enterprise Wealth Marketing

img 15 April 2025
imgBrent Walker

In today's competitive wealth management landscape, personalization is no longer just a buzzword—it's a business imperative. Traditional approaches to client engagement are rapidly becoming obsolete as investors increasingly expect tailored.

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Meet the Psympl Team

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imgStaff

“Meet the Psympl® Team” is a series published underPsympl Answers, highlighting the leaders behind Psympl and their vision for transforming consumer engagement through Psychographic AI™. This edition features Ran Mullins, Co-Founder and CEO of.

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Financial Services

The Top 5 Financial or Business Publications & Resources Among Consumers

img 1 April 2025
imgBrent Walker

There are numerous financial/business publications, both print and digital, that consumers access for information on finances, investing, the economy, markets, budgeting, and many other topics. Understanding which sources of financial information.

How Do Different Consumers Invest in Different Market Conditions?
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imgBrent Walker

We are now in 2025 with a full year ahead of us, under a new Administration with a decidedly different...

AI in Financial Services and Wealth Management
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imgBrent Walker

Artificial intelligence (AI) is a set of technologies that enable computers to perform a variety of advanced...

The Top 3 Reasons Why People Do Not Have a Financial Advisor
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imgBrent Walker

It is estimated that 35% of American adults work with a financial advisor (Statista 2022). Thus, two-thirds...

The Top 5 Characteristics of a Financial Advisor Sought by Clients and Prospects
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imgBrent Walker

The financial services and wealth management industry is highly competitive. While estimates vary, there are...

The Top 3 Factors Impacting Personal Finances in 2025
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imgBrent Walker

2024 has certainly been a dynamic and turbulent year, full of uncertainty and promise. While the rate of...

An Introduction to Financial Psychographics
img 26 November 2024
imgBrent Walker

Welcome to the inaugural blog post of Psympl Answers. Psympl is dedicated to uncovering deep consumer...

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