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Financial Services

New Inheritor Financial Needs

img 10 February 2026
imgBrent Walker

Receiving an inheritance represents one of the most significant financial transitions a person will experience, yet most financial institutions remain unprepared to serve this growing segment. New inheritors have distinctfinancial needs that differ.

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Financial Services

Wealth Transfer Retention Strategies

img 3 February 2026
imgBrent Walker

The financial services industry faces a critical challenge as an estimated $124 trillion in assets prepares to move between generations over the coming decades. Advisors who fail to implement deliberatewealth transfer retention strategies risk.

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Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

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Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

How to Build a Psychographic Foundation for Hyper-Personalization
img 13 May 2025
imgBrent Walker

In today's data-rich marketing landscape, companies are moving beyond basic demographic segmentation to...

The 5 Key Dimensions of Hyper-Personalization in Wealth Marketing
img 6 May 2025
imgBrent Walker

In today's digital landscape, wealth management firms are increasingly turning tohyper-personalization...

The Top 5 Financial or Business Publications & Resources Among Consumers
img 1 April 2025
imgBrent Walker

There are numerous financial/business publications, both print and digital, that consumers access for...

Who Invests in Digital Assets Like Cryptocurrencies?
img 25 March 2025
imgBrent Walker

Digital assets like cryptocurrencies and NFTs (Non-Fungible Tokens) are digital representations of value and...

Decoding Client Motivations: The Psympl Financial Motivation Decoder
img 27 February 2025
imgBrent Walker

Psympl announced the launch of its revolutionary financial consumer Motivation DecoderTM in a press release....

How Do Clients Want to Engage Financial Advisors?
img 18 February 2025
imgBrent Walker

Managing a client population, nurturing productive relationships, and reinforcing client satisfaction and...

Harnessing Psychographic AI™ to Redefine Consumer Engagement in Financial Services
img 6 February 2025
imgRan Mullins

In an industry where differentiation is increasingly tricky, financial services firms are turning to...

How Do Different Consumers Invest in Different Market Conditions?
img 30 January 2025
imgBrent Walker

We are now in 2025 with a full year ahead of us, under a new Administration with a decidedly different...

AI in Financial Services and Wealth Management
img 31 December 2024
imgBrent Walker

Artificial intelligence (AI) is a set of technologies that enable computers to perform a variety of advanced...

The Top 3 Reasons Why People Do Not Have a Financial Advisor
img 17 December 2024
imgBrent Walker

It is estimated that 35% of American adults work with a financial advisor (Statista 2022). Thus, two-thirds...

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