Ask us about our Financial Segmentation Model data sets for Wealth Management, Consumer Financial Services, and Insurance applications. »

Psympl Answers.

recent image
Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

recent image
Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

recent image
Psychographics

The Great Wealth Transfer Impact on Banks

img 15 January 2026
imgBrent Walker

The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.

recent image
Financial Services

The Great Wealth Transfer and Psychographics

img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.

Customer Experience in Financial Services
img 7 October 2025
imgBrent Walker

Customer experience in financial services has evolved from a nice-to-have feature into the primary...

Data Privacy in Personalization
img 30 September 2025
imgBrent Walker

Personalized experiences drive customer engagement and loyalty, but they can come at a cost that many...

AI Personalization for Community Banks
img 23 September 2025
imgBrent Walker

Community banks face intense competition from fintech companies and large financial institutions that...

Personalization in Financial Wellness Campaigns for Banks and Credit Unions
img 16 September 2025
imgBrent Walker

Financial institutions today face a critical challenge: how to make their wellness programs truly resonate...

From Email Blasts to Behavioral Triggers and Beyond
img 9 September 2025
imgBrent Walker

Banks and credit unions have traditionally relied on mass email or direct mail campaigns that blast the same...

Explore How Predictive Analytics, Psychographics, and Hyper-Personalization Drive Results
img 26 August 2025
imgBrent Walker

Modern marketing has evolved far beyond basic demographic targeting, with businesses now leveraging...

Segment of One
img 19 August 2025
imgBrent Walker

Banking personalization has evolved far beyond basic demographic targeting and product bundling. Modern...

Personalizing the Customer Journey from Onboarding to Retention
img 5 August 2025
imgBrent Walker

Banks and credit unions face mounting pressure to differentiate themselves in an increasingly competitive...

Why Hyper-Personalization Is the Future of Banking
img 15 July 2025
imgBrent Walker

Modern banking customers expect more than generic financial products and one-size-fits-all services. They...

Measuring Hyper-Personalization
img 8 July 2025
imgBrent Walker

In today's digital landscape,hyper-personalization has revolutionized how wealth management firms connect...

Subscribe Here!