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Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

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Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

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Psychographics

The Great Wealth Transfer Impact on Banks

img 15 January 2026
imgBrent Walker

The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.

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Financial Services

The Great Wealth Transfer and Psychographics

img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.

The Psymplifier
img 1 July 2025
imgBrent Walker

In today's wealth management landscape, technology has transformed how financial advisors connect with their...

The Top 5 Use Cases for Hyper-Personalization in Enterprise Wealth Management
img 10 June 2025
imgBrent Walker

In today's competitive financial landscape,wealth management firms are leveraging advanced technologies to...

Scaling Hyper-Personalization
img 2 June 2025
imgBrent Walker

In today's financial landscape, institutions are seeking ways to differentiate themselves in a crowded...

Why Motivation Intelligence is the Missing Link in Wealth Marketing
img 27 May 2025
imgBrent Walker

While financial advisors excel at creating investment strategies and wealth preservation plans, they often...

Emotional Personalization
img 20 May 2025
imgBrent Walker

In today's digital marketplace, emotional personalization has emerged as a transformative approach to...

The 5 Key Dimensions of Hyper-Personalization in Wealth Marketing
img 6 May 2025
imgBrent Walker

In today's digital landscape, wealth management firms are increasingly turning tohyper-personalization...

The Hidden Flaws of Traditional Personalization (And How to Fix Them)
img 24 April 2025
imgBrent Walker

Personalization has become the cornerstone of modern marketing strategies, promising tailored experiences...

Why Hyper-Personalization is the Future of Enterprise Wealth Marketing
img 15 April 2025
imgBrent Walker

In today's competitive wealth management landscape, personalization is no longer just a buzzword—it's a...

Decoding Client Motivations: The Psympl Financial Motivation Decoder
img 27 February 2025
imgBrent Walker

Psympl announced the launch of its revolutionary financial consumer Motivation DecoderTM in a press release....

Top Trends in Financial Services Marketing for 2025
img 11 February 2025
imgBrent Walker

The financial services, wealth management, and banking industries are highly competitive, and effective...

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