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In today's data-rich marketing landscape, companies are moving beyond basic demographic segmentation to...
Fintech Opportunity in the Great Wealth Transfer
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27 January 2026
Brent Walker
An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.
Credit Union Strategy for the Great Wealth Transfer
20 January 2026
Brent Walker
Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.
The Great Wealth Transfer Impact on Banks
15 January 2026
Brent Walker
The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.
The Great Wealth Transfer and Psychographics
13 January 2026
Brent Walker
TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.