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Financial Services

Fintech Opportunity in the Great Wealth Transfer

img 27 January 2026
imgBrent Walker

An estimated $124 trillion will transfer from Baby Boomers to younger generations by 2045, representing one of the largest shifts in economic power in modern history. Thismassive movement of capital is already reshaping howfinancial services.

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Psychographics

Credit Union Strategy for the Great Wealth Transfer

img 20 January 2026
imgBrent Walker

Over the next two decades,more than $124 trillion in assets will transfer from Baby Boomers to younger generations, creating both opportunity and risk for credit unions. This massive shift will determine which institutions maintain relationships.

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Psychographics

The Great Wealth Transfer Impact on Banks

img 15 January 2026
imgBrent Walker

The financial services industry stands at the precipice of a monumental demographic and socioeconomic shift as Baby Boomers transfer wealth to younger generations. An estimated $124 trillion in US household wealth will flow from Baby Boomers to.

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Financial Services

The Great Wealth Transfer and Psychographics

img 13 January 2026
imgBrent Walker

TheGreat Wealth Transfer represents $124 trillion moving from older to younger generations by 2048. But honestly, just knowing the dollar amounts only scratches the surface. Each generation looks at wealth, risk, and financial relationships.

Hyper-Personalization ROI for Credit Unions & Banks
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imgBrent Walker

Credit unions face mounting pressure to compete with fintech companies and large banks that offer...

Explore How Predictive Analytics, Psychographics, and Hyper-Personalization Drive Results
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imgBrent Walker

Modern marketing has evolved far beyond basic demographic targeting, with businesses now leveraging...

Segment of One
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imgBrent Walker

Banking personalization has evolved far beyond basic demographic targeting and product bundling. Modern...

Why Your Bank’s CRM Alone Isn’t Enough
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imgBrent Walker

Banking institutions invest heavily in customer relationship management systems, expecting them to transform...

Personalizing the Customer Journey from Onboarding to Retention
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imgBrent Walker

Banks and credit unions face mounting pressure to differentiate themselves in an increasingly competitive...

How Banks and Credit Unions Can Use Psychographic Segmentation to Drive Growth
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imgBrent Walker

Traditional demographic data tells financial institutions who their customers are, but psychographic...

Turning First-Party Data Into Actionable Insights for Banks and Credit Unions
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imgBrent Walker

Financial institutions collect vast amounts of customer data through daily transactions, account...

Why Hyper-Personalization Is the Future of Banking
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imgBrent Walker

Modern banking customers expect more than generic financial products and one-size-fits-all services. They...

Measuring Hyper-Personalization
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imgBrent Walker

In today's digital landscape,hyper-personalization has revolutionized how wealth management firms connect...

The Psymplifier
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imgBrent Walker

In today's wealth management landscape, technology has transformed how financial advisors connect with their...

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